In Nielsen’s U.S. Digital Consumer Report, we were given a glimpse of the extent consumers are connected while watching TV. The world’s greatest attention magnet now meets the world’s coolest digital water cooler.What’s clear is that connected consumers are also seasoned multi-taskers. When asked what they’re doing on their devices while watching TV, the top 3 activities included:
1. Checked email - 57%
2. Surfed the Web - 44%
3. Visited a social network - 44%
The study hinted that there's still hope for advertisers, though. 19% of smartphone and tablet owners searched for product information while 16% looked up coupons or deals.
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