Monday, July 30, 2012


Nearly 50% of U.K. parents say they now read books to their kids on e-readers or tablets or allow them to read on them, according to a survey carried out by Ipsos Mori…. one-in-four parents polled said they’d also bought their children an e-reader.

Tech-savvy younger children are adapting to e-books even faster than their older siblings, e-publishers say. Children aged 7 to 12 think of e-books like toys and find them “fun and cool,” while teenagers are more interested in print versions, according to a recent survey of 1,000 tweens and 1,000 teenagers by Bowker Market Research. That age group has never known a world without e-books, says A.J. McDonald, a spokesman for e-publisher Lulu. “They are raised in an environment with computers, phones, and iPads,” he says. 

Half of Bedtime Stories Now Read on E-Books

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