"These high percentages indicate not that millennials are cutting the cable cord en masse, but that they “are leading the media users and adopters who are spearheading the movement to cutting the cord,” said Christian Borges, vice president of marketing at Mr Youth.
One reason for viewing via multiple screens is that many college students don’t have money in their budgets to pay cable bills. Another reason is they are comfortable consuming content without going through customary channels."
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