Overheard: Kindle

The Kindle Fire experience doesn’t feel like you’re connecting to the web - it feels like you’re looking through a keyhole into one little room of the web… or perhaps you’re trapped in a hallway with many doors and many keyholes. Many of the keyholes are blocked. That’s when it hit me… Amazon isn’t giving me access to ‘The Cloud’, they’re giving me access to ‘Their Cloud’. Everything that I purchase from them resides in ‘Their Cloud’. The same is true for Apple. The stuff I buy from Apple ends up in the ‘Apple Cloud’… You can’t see the (public’s) sky because the (vendor’s) clouds are blocking it