News: US malls track shoppers via Cellphones

The US is importing a bit of foreign technology this Black Friday, but it’s probably not the kind you’d like to see more of. Path Intelligence’s FootPath location tracking system is being introduced in two American malls on Friday, with the express purpose of logging detailed location data for each cellphone-equipped shopper that enters the premises. The data collection is anonymous and doesn’t attempt to identify you cellular number or any purchases you make, though it does paint an almost intimately accurate path of the route and time you take as you venture through the mall.

Via: The Verge